Last week, the first batch of fresh longans arrived in Japan, becoming the fourth kind of fruit to be sold in the choosy Japanese market after dragon fruit, mango and litchi.
As Viet Nam''s exports account for only 2.7 per cent of total import demand in Japan, authorities from the Ministry of Industry and Trade (MoIT) see room for growth in the market.
To gain entry to the Japanese market, Vietnamese firms should pay attention to two factors, quality and price, experts told a roundtable on “Selling products to Japanese market” in HCM City on Wednesday.
Japan, one of the global leaders in implementing the 4.0 industrial revolution, is witnessing strong investment from Viet Nam’s information technology (IT) firms.
Vietnamese fruit is making its presence felt in the Japanese market, with the country registering a turnover of US$170 million in 2017 through the export of fruits and vegetables, a year-on-year increase of 70 per cent.
FPT Japan is Viet Nam''s first company to earn US$100 million from theJapanese market in the first 10 months of this year, according to an announcement made yesterday by FPT corporation.